Green Lens Media

Tag: video production

  • The No-Brainer Business Venture and/or Education Decision

    This past weekend, on September 1st, 2013, Green Lens Media finally announced its newest service, The Filmmersive™ Workshop Series. This workshop series has been a year and a half in the making, and was much more demanding in its planning than was originally projected for multiple reasons. But we kept at it, because we knew as soon as we conceived of it, no matter how difficult it was to set up, we HAD to do it. It was just too perfect to not do it, as it fulfills multiple needs to multiple parties in a cost effective way. Through hard work and the will to succeed, we finally have it ready, and I am proud to officially proclaim our workshops are launched, public, and open for business – let the filming begin!

    Why is this such a big deal?

    Today, if you are a business, you want your product and service out there, circulating, known, because that leads to clients and customers. If you are a filmmaker or involved in video or marketing, you are looking for experience, for contacts, for resources, but really more than anything those are means to the end—you are looking for JOBS. If you are a writer, you want people to see your work, make connections, improve your storytelling skills, but more than anything, you want more and better JOBS. If you are an actor, you may want people to watch you onscreen, get your name out there, and meet people who can hook you up, but all of those things are to feed your ultimate goal, landing killer JOBS.

    I know this. Everyone knows this.

    But what is anyone DOING about it?

    As a filmmaker, I believe in video. I love making it, and I love telling a good story. As a business owner, I believe video can help a business in ways that almost all other forms of marketing fall short. Video presence is important, and will continue to increase as the years go on. And once everyone finally catches up and realizes video is important to attract attention, how will your video become more attractive than someone else’s?

    Film school is expensive, and a big decision. A fully customized video production is expensive, and also a big decision. Getting attention as a writer or actor is hard, because there are so many others out there, and so few really great jobs. I wanted GLM to solve these 3 problems faced by our community: 1) Attention, 2) Cost, and 3) Return On Investment (ROI). I believe our Filmmersive™ Workshops address these issues in a unique, smart way.

    I’m not advocating our workshops as a replacement for college degrees, program certificates, less expensive or free online training, or high-end custom productions, but as a supplement and booster for your career or business there is truly nothing like it. For some it may be just enough, while for others it will prove that only the surface has been scratched. From my perspective, it’s the kind of thing I wish had been available to me, both as a filmmaker AND a business, back when I was first starting out in the professional workplace.

    All the details can be found on the Training page of our website, so I won’t explain how it works in great detail other than this synopsis: the workshops are 5 days of intense filmmaking training for small 4-8 person groups given by experienced instructors. Workshop Attendees pay to learn filmmaking but also take part in actually executing a short video by the end of the week, start to finish, giving them a portfolio piece to showcase. In Narrative workshops we pay a modest fee to use a local writer’s 3-6 page fictitious script, which gives this writer heightened exposure. In Corporate workshops the Attendees do a 1-day shoot at a real company, each editing their own version of the video; the business gets to review all versions and decide at no obligation if they would like to purchase it for their website for a fraction of the normal cost.

    Basically, we structured our workshops to focus on the collaboration and the ROI for all involved. For Attendees, it’s a cost-effective, fun, and rewarding way to learn, and you wind up with a unique portfolio piece. For writers, actors, and sponsors, it’s a great opportunity for exposure with a limited commitment and with a quick turnaround final result. For businesses, it’s a risk free way to preview multiple videos about their business, since purchase costs are more affordable than highly customized projects and always no obligation to buy. For GLM, it’s a way to share our knowledge through training while continuing to operate in the field making productions. And for everybody, it is a great networking opportunity and an all around enjoyable and worthwhile experience.

    So what’s the catch?

    Honestly, I can’t think of one. This is the NO-BRAINER part of the whole concept – everyone benefits. Really, the only hesitation was in the idea of actually structuring the setup of the program, and then executing it. With all the variables involved it is a complex undertaking. As the host of the workshop, this responsibility falls on GLM’s shoulders, but I felt so strongly this model would strengthen the business and film community in Boston that it was worth every effort to see through. I would like to see new startups, particularly green / environmental ones (though we won’t be exclusive to them), benefit from this program, and begin to flourish and enhance our city. I would like to see Boston, which has already grown as a film town in the past decade, take this to a new, even higher level.

    The Filmmersive™ Workshops are not where your film education or video productions end, though it will be a good jumpstart. Every ingredient like this helps, and GLM will make its workshops one such ingredient of the overall recipe that promotes companies, individuals, and the film community. I hope you will check out what our program offers to see if it is right for you, but whatever you choose to do I hope you will continue to investigate how to get video on your site and / or learn the practices of filmmaking by whatever means make the most sense in your situation. 21st century communication is already headed in video’s direction, and riding the wave of the future should be one hell of a thrill, so let’s make it thrilling and catch the perfect wave.

  • Books are Books, Movies are Movies, and Now the Twain Shall Meet

    Life of Pi vs. Life of Pi
    Life of Pi Book vs. Film Adaptation

    I know what you’re thinking. Ho-hum, another books vs. movies debate. But don’t stop reading yet! This is not a debate. I love books. And I live movies (no, that’s not a typo.) And I’m tired of people pitting the two against each other.

    Think about it. Both books and movies demand a significant amount of effort in bringing them to life. Both are mentally stimulating and emotionally engaging. I was only ten years old when I read Life of Pi. In case you haven’t heard of Life of Pi yet, it’s a story about a teenage boy who loses his family, loses his home and finds himself stranded at sea with only a ravenous tiger for company. But when I tried explaining the story with my best friend at the time, she scoffed and said “I can’t even imagine that.”

    But that’s exactly the point.

    So many of the world’s stories are about worlds and times that most people consider to be beyond the realm of human imagination. Books deemed “unfilmable” by book and movie lovers alike. The Hobbit. Harry Potter. Game of Thrones. The magic realism that characterizes Pi’s story – and Harry’s, and Frodo’s, and Tony Stark’s – sets them apart from stories closer to home. But it is the “unfilmable” and “unimaginable” nature of these stories that make them the stories most worthy of being imagined. Brought to life.

    And what better way to do that than through film?

    Book lovers insist that the movie can never be the same as the book, but does it have to be the same? If the movie was meant to be the same as the book, it wouldn’t be a movie. For me, the point of a movie adaptation is to re-imagine the story of the book without overwhelming it. I grew up with Harry Potter, and reading Life of Pi changed my life forever. And the film versions of those books didn’t match up with the little movies I’d already made in my had while reading them.

    But this little film I already made in my head while reading the book Life of Pi is one of those rare examples of a movie whose 3D visuals don’t overwhelm its storytelling but enhance it. It’s about that flawless balance between world and visual, capturing the complexities of a character’s world and the the viewer’s mental world.

    That said, even if the screenplay is amazing and the visuals are flawless, much of the audience’s decision about whether or not they like the film relies on their own emotions. Their own story. Having read the books for all the adaptations I’ve watched, I never walked into a movie thinking it would make me feel anything new. But each and every time, it did. And that’s what makes me believe in film as the book’s friend rather than its enemy. It’s the only medium that has the power to take an existing experience, reshape it and make it visceral in the way no other medium can.

  • 4 Quick Fixes: The DIY Filmmaker’s Cheat Sheet for a Quality Film on the Cheap

    Whoever said “time flies when you’re having fun” was absolutely right. And if you’re a filmmaker, you already know by now that having fun is part of your job.

    The best thing about creative work is that the sky’s the limit. If I wanted to, I could think up a world of gremlins and goblins and bring it to life. I could also make a hard-hitting documentary about world hunger. Or, if all of that doesn’t work out, I could set up a camera outside my lovely perch in Porter Square, leave it there all day, import my footage and still tell a story. (Hey, Andy Warhol did it…)

    All I need is my trusty DSLR, my lights, my sound kit, my tripod, my slate, my dolly…oh, wait, this is a problem.

    Or is it?

    It doesn’t have to be. Gone are the days of bombshell budgets and tedious technics. Times-are-a-changing and so is technology. Where once you had to worry about thousands of dollars and tons of extra baggage, you now only have to worry about the bare necessities. With a range of tools and technologies to our disposal, it’s becoming easier and easier to roll up your sleeves and start from scratch. Here’s how:

    Quick Fix #1: The Handheld Camcorder

    OK, OK. Before you scroll past this section altogether, let me remind you of a great moment from the pilot of Breaking Bad. You know, the one where Walter White leaves a video message for his wife and kid when he thought he was about to get caught. What’s interesting about that video message is that, even compared to the rest of the show’s already gritty visual style, the camcorder version was shockingly real. So if you’re on the run and you’re looking to capture the washed out realism of life pre-DSLR, this quick fix is for you.

    But if you’re going for a fancier feel, try…

    Quick Fix #2: The DIY Viewfinder

    Beautiful filmmaking is all about composition. And perfect composition is all about the little elements – aperture, ISO, white balance. But when you’re out and about, the sun can make it hard for you to get those elements just right, and a professional viewfinder will cost you a cool $100-$200 at the very least. But why shell out the cash when you have edit-room coffee runs and shiny new equipment to save up for? Believe it or not, you can make your own LCD viewfinder for under $20. And if you’ve got 5 minutes and an appreciation for dinosaurs, check out this video that shows you exactly how to do it:

    Make your own LCD viewfinder for your DSLR

    Now that you’ve got that viewfinder, you can focus on framing that perfect shot by getting all those little elements just right. But if you’re anything like me, that’s not enough. Getting everything right behind the camera is only a step towards making the magic happen in front of it. Which leads us to…

    Quick Fix #3: Get Creative With Lighting

    As a 5 foot nothing filmmaker without a bodybuilding certification, I was definitely not designed to haul around a light kit on long shoots. Paper lanterns and clamp lights are just two of the many options you have when it comes to quick, clean, low-maintenance light sources. Not only are these options totally affordable, they do just the trick if you’re lighting your subject outside or in a cramped space where you don’t have access to a lot of space or outlets. But if you do have some space and you’re looking for a conventional three-point lighting setup, here’s a video that will show you a low-cost way to achieve it:

    Make your own lights on less than $100

    A good lighting setup is really the cherry on top of the beautiful composition cake. But now that everything looks perfect, it has to feel perfect. And what better way to make it feel perfect than…

    Quick Fix #4: Create Movement with a DIY Dolly

    Think about it. What kind of world would this be if nothing never moved? A boring one. And what kind of film would you create if nothing ever moved? That’s right…a boring one. Camera movement is a foolproof way to inject your movie with feeling and dynamism, especially when used on what would normally be a static image. That said, the laborious task of carting around a full-size dolly is not something a small crew can afford to put up with. But that doesn’t mean your film can’t benefit from the wonders of movement. In fact, the solution for your static-shot problems can be easily found in none other than your local Home Depot. I’ll let YouTuber MediaUnlocked explain the details:

    Make your own DSLR slider dolly track

    And there you have it! With these four completely doable (and cheap!) fixes, you no longer have to let money or logistics stand in the way of telling your story. If you’re already imaginative with your storytelling, all you need to do is apply that great imagination to your technique.

  • The 9 Lives Rule For Humans

    Welcome to the first post of the new Green Lens Media blog. I’m going to kick off this blog by telling you our story.

    Why does Green Lens Media do what it does?

    I have always been drawn to activities that produce new emotions in people. As a young kid I put on puppet shows in the living room because it made the adults smile. In junior high I wrote plays for some History assignments because it brought what I thought could be old and dusty topics to life. In high school I made a lot of videos for fun and for class assignments because I loved to see people find humor, or sadness, or new meaning in an idea they hadn’t thought of before in the way I had. I captured the world on my trips, from high school through college and to today, because I want to share the experience with others, and see the reactions it stirs, which may be totally different than my own.

    Green Lens does what it does because when you affect someone at their core, emotional level, you have the ability to inspire new understandings, concepts, even purposes — those feelings make people feel confident, reflect, and grow. Let’s face it — it just feels plain good.

    Stories have a way of pulling in audiences, since we are naturally engineered to be curious and to enjoy learning about things we don’t know. This is especially true when we can relate in a variety of ways to the characters in stories; in some sense they can be extensions of ourselves in another world. Go to a party and find usually the big groups are congregating around the guy telling a good story. Storytelling, through spoken language, has been going on a very, very long time, dating back before the Epic of Gilgamesh, the Ancient Egyptians, the Neolithic period, all the way back to at least the Old Stone Age with its cave paintings. Did cave art come before or after oral storytelling? I don’t know, but I don’t think it matters for this discussion, because in either case, cave people heard stories by mouth (grunt?) or by looking at pictures others had drawn on walls with bloody bones. Basically, we are visual and auditory learning addicts.

    Nothing humanizes story more in the digital age than video, as you get your story told the exact way you want it told, over and over, and you use visuals and sound together to do it. I, and everybody here at Green Lens, affects people through this video medium. We are dreamers, and we make movies.

    What do we do specifically?

    We create high quality video production projects for clients and ourselves. We are also advocates for the environmental movement and industry, and promote good stewardship of the environment. We educate people through our films, as well as through our love for in-person filmmaking training, which is another aspect to our business. I will share more about these fronts in future posts, but I want to conclude this post by coming back around to the blog and the audiences it is written for.

    This blog is for storytellers, and those who strive through art to create positive progress in society and culture.
    This blog is for filmmakers who put hard effort into their films.
    This blog is for filmmakers who expect the best quality accessible (physically, financially) at the time for their film.
    This blog is for environmentalists, and those wanting to learn more about how we can live better.
    This blog is for the admins who run and build schools, the lifeblood of innovation in our society.
    This blog is for students: of filmmaking, writing, education, sustainable living, and without sounding too cliché, LIFE.

    My hope is in following this blog you will find facts, opinions, and great variety. I will do the best that a full time entrepreneur/film producer/editor/trainer can do to keep it fresh and frequent as well as keep my sanity. I am always one for collaboration and constructive criticism, so if you think I’m wrong about something or agree, or have a better tool or way to do something, please speak up! I only know what I know, not what I don’t, but I attend many tech, film, and business meetups for a reason — we are all still learning, all the time. We all are discovering each other’s stories. I have learned a great deal out in the real world post-college, and I anticipate that remaining a permanent condition of my being. If humanity were a cat, curiosity would not kill it; curiosity gives us something new, and new things are what living is all about.

    Focus of the day:
    Why do you do what you do?

    Eco-tip:
    CFL light bulbs are an important part of our energy solution in the home, but they do contain a small amount of mercury. Make sure to dispose of broken ones responsibly, same as you should do with batteries. Don’t be like this fellow: http://www.youtube.com/watch?v=jnm6AmaUzvs

    Film-tip: When purchasing SD, CF, or other types of media cards for tapeless cameras, invest in good brands, high speed rates (30 MB/s), and high class gradings (at least Class 5, 6 is better). A few dollars more for a reliable production is a safer and better shoot.