Blog

  • The Right Stuff: Combating the Unavoidable, Uncontrollable Human Factor

    No matter what career you choose, you are bound to wind up working with some folks that are a pleasure to deal with, that will challenge you in constructive ways, and will be future contacts for you down the road. Likewise, you are equally bound to work with someone or several people that you can’t wait to be done with. Without experiencing both it is tough to really appreciate the value of great teammates versus terrible ones; in the end both are valuable in their own ways. A terrible experience with someone truly educates you for the future in terms of what you are looking for and what are you not. It teaches you to recognize warning bells and anticipate dicey situations.

    Recently we had a terrific out-of-state shoot for a client that had been months in the making. In reflecting back on the intensive 3-day schedule we successfully carried out, I know that the positive outcome was only possible as a result of those I was working with. To emphasize just how critical it is to work with the right people, I would like to contrast our positive experience on this shoot with a totally separate, hypothetical story:

    Suppose that a young independent contractor still in her college years offers her services to a company. This company is promising, growing strong, and would look great on a resumé. The people working there appear extremely friendly, inviting, and seem to carry good attitudes. The job requires talent the contractor has, and would be a fun assignment on the whole. The independent contractor is tickled — what a fantastic place to work! The gig is a good one in terms of location, timing, and pay, and the only condition outstanding is that she needs to afford to stay in the area. She asks for flexibility on the pay schedule and for a signed guarantee her advanced payment is coming; she is assured that won’t be a problem, and she is made part of the team.

    Weeks pass, and many projects later, the situation is still the same—no payments, no signed contract. Why is this taking so long? Didn’t they understand her terms upfront? Why did they seem so off-put being reminded yesterday? These are the questions the contractor is wondering, despite her solid work completed and utilized with nothing so far to show for it. She may be young, but she is trying to do everything correctly and the way it should be done in the real world. This is frustrating and feels unprofessional.

    So our independent contractor comes in one day to find the manager alone in the office, hands her an invoice, and asks about the still unsigned contract. All of a sudden the world explodes, as the manager goes on a tirade: you’re a money-grubber, a poor teammate, and you’re stressing everyone out, the manager screams.

    Now we have crossed a line. The independent contractor does not raise her voice, calmly responds when she feels she needs to offer a defense, and for the most part simply lets the manager vent. As this is clearly the last time the contractor has any interest in spending one more minute in the office, she begins packing everything she owns, intending to not return, all the while hearing a barrage of complaints. Though the manager’s rant lasts 45 minutes, it echoes much longer than that for our contractor, perhaps for years.

    First of all, it makes her question whether what she was asking for was unreasonable. Her friends and colleagues said no way, the company was just taking advantage of her youth and inexperience, but she still is unsure. Secondly, it makes her wonder: even if it was wrong of the company to not honor her terms, should she have just put up with it to get the good reference, and maybe earn some good contacts or prospects as a result of her sacrificing her principles and intuition? Furthermore, she grows worried a false reputation of her could begin circulating if she isn’t careful. In her industry, bad word of mouth can be a deathblow. She chooses to not advertise her relationship with the company on her website, resumé, or in conversation, not trusting it couldn’t come back to bite her.

    Years later she found out the promising company she had worked for so fondly at first, then lost all touch with because of an unfortunate encounter, was in extreme debt and going under. Looking back, her more seasoned self reassessed her past predicament and she concluded she had done exactly what she should have. While it was less than it could have been, she didn’t feel the experience was wasted time since it taught her so much about how to recognize great teammates from difficult ones.

    This brings me to my ultimate point in this post, which is working with the right people. You need to work with the right people. Just because a job comes with lots of glamour, or contacts, looks good on a resumé, is good pay, or is a lot of fun, the experience is bound to be fraught with stress and negativity if it is a place where people are the problem. We have to interact with people all day: employees, managers, teammates, and clients. The more people that fight us, the less work gets done, and the more ulcers form.

    Pretend there is an offer on the table for you, where you feel the connection, experience, or money is just too good to pass up, even considering known warning signs about individuals. Clearly no one can stop you, but it is important to know what your definite goals are, and if it’s people who put your goals at risk it truly deserves a second thought. You can control yourself; you cannot control other people—they are a variable in your plans, sometimes unwilling to hear your side or to change, so you want to trust them. Perhaps at the least a poor experience will become one of those “hard lessons learned.” I personally don’t seek discouraging experiences out for the sake of having them, but when they do happen I make sure to get something out of it, even if it is just some good knowledge about what mistakes to avoid in the future, and how to prevent them.

    Coming back to Green Lens’s recent out-of-state production, it was a pleasure working on set with the assembled crew. Not only were all crew members insanely accommodating and understandable when situations evolved into new circumstances, but there was only positivity throughout the production, and during all of our travel to and from. Even on a complicated production everyone was punctual, egoless, and helpful in whatever way was appropriate, even when asked to do things outside their job description. The client was equally helpful, and made our lives easier by exercising the advice of the great Jerry Maguire, and “helping us help them.” These are more than just the characteristics of good filmmakers and clients—they are good people.

    When I am undertaking a project, film or otherwise, the practice I follow is to hire or deal with those that hold the qualities above. The best part is that you can find those people anywhere, sometimes in the least likely places, and with a little coaching or training you can get them to become invaluable pieces of a larger whole. These are much better folks to work with than the guy who is a skilled, talented jerk. I’ve found when I create a better experience for everyone involved, we wind up with a better product. What’s fantastic is when you can find positive-minded folks like I’m describing, who are also extremely talented at what they do. Such was my luck on this shoot, and it will make me think of them for future gigs again and again and again.

    Focus of the day:
    How do you address the “human” factor?

    Film-tip:
    Color is very, very important, and often overlooked by first-time filmmakers. Take the time to color correct; it makes a world of difference. Though not for beginners, one of the best tools out there, DaVinci Resolve, is actually available for free in a lite version.

    Eco-tip:
    We can now light places inexpensively and sustainably for remote, third world neighborhoods. Check out the amazing Solar Light bottle–maybe it could help you light that spot in the garage loft you’ve never been able to see before.

  • Pitching Yourself: Top 10 Email Intro Gotchas For Interns, Staff, Crew, and Talent

    The GLM inbox is always buzzing. It recently struck me how stark the differences are in emails by authors pitching themselves as a service, intern, full-time employee, talent or freelancer. Among the good ones there are emails that are too lengthy, bare, misspelled, or plain boring. My focus below is directed to interns, though many of the concepts also apply to potential staff, crew, and talent we may work with as well, so stay with me.

    Green Lens has been fortunate to have some great interns. Every one contributed in meaningful, professional ways, though it is funny to think—we did not find them. Green Lens does not currently seek interns, as our schedules typically prevent such campaigns. However, our not looking for interns doesn’t mean we don’t bring them onboard. They find us, simply asking about any opportunities. I love to diminish daily incoming email, but I support inquiries like this. It shows initiative. Go-getters write cold emails. Let me rephrase: go-getters write good cold emails.

    To be clear, these are the items that matter to us, realized through actual poor emails received, with the overall point being this:

    Your pitch needs to sell YOU – your education, skills, experiences, and projects are great assets of you, but WHO you are is the critical pitching point.

    YOU.

    Here is my personal top ten list of things that I find less than compelling when trying to make a first virtual impression (yes, whether in person, by phone, email, or homing pigeon, first impressions really do matter):

    1. Sloppy email: Grammar, spelling, and appropriate tone are all important. Everyone is entitled to a typo here or there (I’m certainly no saint), but if the general pattern is one in which it seems the writer is winging it, or worse not caring enough to proofread and fix mistakes, then why would the recipient think you would conduct yourself any differently in your daily routine?

    2. Email length: You do want to get the info out, but you also want to respect people’s time. When emailing a company, keep in mind it takes time to sift and sort through just daily necessities, so if the extra communications are either not descriptive enough or too demanding, then it is likely your questions will go unanswered as it is extra, nonessential work. When in doubt, go short, but not so short you leave out your personality and sincere interest.

    3. Cover letter absence: If the email body is really short, having a good cover letter makes up for it. It’s fine to treat the email body as the cover letter, but the best solution is to have the body give a fast summary of who you are and what you want, and then attach a more detailed cover letter. PDFs are ideal.

    4. Generic cover letter: Managers are most interested in candidates that make a unique and relatable case. A vaguely written cover letter that can literally go anywhere is nothing special to take note of, and it’s likely the email will not be taken seriously. A graphic designer’s letter tailored for a web design company that focuses on the medical field might not be the same letter to send to our video company that serves green, corporate, and academic organizations, even if the skills would be the same. As a hirer, I want to read why you looked at our company, why you are the right person to be working with us, and why we are the best match for you. Letter starting with “Dear Film Company” are the kiss of death, since the request gets lopped in with so many others like it.

    5. Resume missing: In my opinion, a resume does not have to be as pretty as the career office told you (certainly don’t go by that for all jobs you approach; I’m speaking from our perspective). For our purposes, all a resume is is a communication of past and current history and qualifications. Make it look as pretty as you want, but more important is the information in it. If you are proud of the work I say include it, even if it feels long, but if you choose to customize it for the company you are sending to, make sure the items listed are, again, relatable. Things I look for on resumes are versatility. Imagine saying of a candidate, “oh, she wasn’t just a camera operator on 3 different projects, she was also VP of the debate club, and knows how to ice sculpt.” That’s unique, and what attracts me to a potential teammate is not just a focus, it’s a diversity of talent.

    6. Portfolio missing: More important than the resume is the example. Any work in the can that can be shown online should be, and should serve as samples of your craft, artistry, and record. If you have any work that is viewable online, whether it is a video, article, photo gallery, blog, website—please send those links! Even if you were unhappy with it, show us, then tell us what you learned from making it, why you were disappointed, and what you would do differently next time. If you don’t have any work done yet (hence why you want the internship), tell us about other projects you have worked on. In all these cases knowing what capacity you were involved is key.

    7. Contact information missing: Clearly we have your email, but believe it or not sometimes we might want to call. Imagine, having to speak! Including a phone number seems like a common sense item to include, but some incoming mail still surprises us. A phone call is also a serious opportunity to let your personality and passions light up, so take advantage.

    8. Lack of Follow-up (you): If we reply to your email and you do not, either for a long time or at all, that will not sit well with us. If I email a potential client and they respond with a question, this relationship matters a lot to me, so I send my response out as soon as possible. We would expect internship inquiry responses to be handled the same way.

    9. Lack of Follow-up (us): As I mentioned, we get a lot of mail, some of it pressing that must be taken care of immediately. If we don’t respond to an email it is not because we don’t like its sender; it just means we are particularly busy at that moment in time. And in some cases, though we would normally respond after the decks are cleared, it is possible for emails to get lost in the chaos. If working with us means that much to you and we haven’t responded, please shoot another email. We try to not let this happen, but when it does it provides the candidate with a good opportunity to demonstrate their persistence and continued interest in working with us, and that means a lot.

    10. Lack of Honesty or Care: You need to care. Care about yourself. Care about the image you are virtually projecting of yourself in the manner, content, and tone that you write. Care about the person/company you are writing to, and do all of this with honesty. People work best with others they can totally trust, and it’s easier every day to spot the difference between the guy who says all the right things because he really believes them, and the guy who says all the right things because he thinks that’s what the other person wants to hear. Along with honesty to the hirer also comes being honest with yourself. Ask, “Is this really the internship/job I want and can do?” If your gut says no, and you take it on because you have nothing else, you not only set it up to be a waste of time for you and the company, but you rob someone else of their chance to have it be their opportunity.

    The biggest takeaway here is the caring. It needs to just ooze off the screen. If you fail to convince that you care about what you are doing, or describe why you are specifically writing us, one could assume you are just doing the shotgun approach to see who you hit. It’s risky to think you/we will be a good catch if you’re fishing for any and everything that swims.

    Lastly, whether you ace the email intro or botch it, in the end these introductions are all talk. Actions are the true test of time. Action and conduct show how well a person will fit at a company, not talk. Those who think just name-dropping, a huge resume, and a suave persona is enough to sustain them in this business inevitably learn they’re in a permanent state of go fish.

    Focus of the week:
    What’s your logline for you?

    Eco-tip:
    If you will be idling for more than 1 minute, shut off the car. More gas is used in that minute than is used in the motor starting up, so save a little fuel, money, noise and air.

    Film-tip:
    If you need to transfer an FCP7 project to FCPX, try 7toX. Read our post on it here.

  • Software For Final Cut Pro Translates FCP7 to FCPX? Pardon?

    Today was high-five day for editors in the Final Cut Pro world. There was a much needed upgrade in FCPX which includes multicamera editing capability, manual media relinking, photoshop file layer support, and more robust XML handling (among other features and fixes). I will certainly have some comments on these once I have had an opportunity to use it, but that is not why I am excited.

    The exciting news is for the editors with old Final Cut Pro 7 projects. If you are an FCP7 editor you are well aware by now that FCP7 files do not open with FCPX. This has to do with the software code itself, and the processor’s bit size. If you are trying to develop a solution in your editing workflow with the new FCPX on the scene, and are miffed about FCP7’s non-64-bit architecture meaning you can’t open old projects in FCPX, have hope today. The plug-in/third party software gods have been kind to us.

    I am pleased to relay that Philip Hodgetts and Intelligent Assistance have today announced a translation program for going from FCP7 to FCPX. Guess what it’s called: 7toX for Final Cut Pro.

    I had the good fortune of hearing Philip speak at a few Boston Final Cut Pro User Group meetings (BOSFCPUG, now renamed the Boston Creative Pro User Group, or BOSCPUG). If the software is as helpful as Philip’s discussions or resources, this is one you will want to go get (only $9.99 on App Store). I will be playing with its functionality as soon as I can catch a break from some current projects.

    Feel free to make some comments about how both the FCPX 10.0.3 update and the 7toX software are working for you – I am quite curious.

    Focus of the day:
    What is your favorite editing app / plugin?

    Film-tip: MPEG-Streamclip is one of the best tools in the editing and DI’s toolbox. This video encoder is free, and a must-have if you are ingesting, transcoding, encoding, or even delivering. Get this encoder.

    Eco-tip: It’s winter in New England. Whatever sunlight there is, remember to use it! Save money by letting the blinds open; you’ll warm the room a little, allowing you to turn the heat down a bit, and will need less electrical lights.

  • The 9 Lives Rule For Humans

    Welcome to the first post of the new Green Lens Media blog. I’m going to kick off this blog by telling you our story.

    Why does Green Lens Media do what it does?

    I have always been drawn to activities that produce new emotions in people. As a young kid I put on puppet shows in the living room because it made the adults smile. In junior high I wrote plays for some History assignments because it brought what I thought could be old and dusty topics to life. In high school I made a lot of videos for fun and for class assignments because I loved to see people find humor, or sadness, or new meaning in an idea they hadn’t thought of before in the way I had. I captured the world on my trips, from high school through college and to today, because I want to share the experience with others, and see the reactions it stirs, which may be totally different than my own.

    Green Lens does what it does because when you affect someone at their core, emotional level, you have the ability to inspire new understandings, concepts, even purposes — those feelings make people feel confident, reflect, and grow. Let’s face it — it just feels plain good.

    Stories have a way of pulling in audiences, since we are naturally engineered to be curious and to enjoy learning about things we don’t know. This is especially true when we can relate in a variety of ways to the characters in stories; in some sense they can be extensions of ourselves in another world. Go to a party and find usually the big groups are congregating around the guy telling a good story. Storytelling, through spoken language, has been going on a very, very long time, dating back before the Epic of Gilgamesh, the Ancient Egyptians, the Neolithic period, all the way back to at least the Old Stone Age with its cave paintings. Did cave art come before or after oral storytelling? I don’t know, but I don’t think it matters for this discussion, because in either case, cave people heard stories by mouth (grunt?) or by looking at pictures others had drawn on walls with bloody bones. Basically, we are visual and auditory learning addicts.

    Nothing humanizes story more in the digital age than video, as you get your story told the exact way you want it told, over and over, and you use visuals and sound together to do it. I, and everybody here at Green Lens, affects people through this video medium. We are dreamers, and we make movies.

    What do we do specifically?

    We create high quality video production projects for clients and ourselves. We are also advocates for the environmental movement and industry, and promote good stewardship of the environment. We educate people through our films, as well as through our love for in-person filmmaking training, which is another aspect to our business. I will share more about these fronts in future posts, but I want to conclude this post by coming back around to the blog and the audiences it is written for.

    This blog is for storytellers, and those who strive through art to create positive progress in society and culture.
    This blog is for filmmakers who put hard effort into their films.
    This blog is for filmmakers who expect the best quality accessible (physically, financially) at the time for their film.
    This blog is for environmentalists, and those wanting to learn more about how we can live better.
    This blog is for the admins who run and build schools, the lifeblood of innovation in our society.
    This blog is for students: of filmmaking, writing, education, sustainable living, and without sounding too cliché, LIFE.

    My hope is in following this blog you will find facts, opinions, and great variety. I will do the best that a full time entrepreneur/film producer/editor/trainer can do to keep it fresh and frequent as well as keep my sanity. I am always one for collaboration and constructive criticism, so if you think I’m wrong about something or agree, or have a better tool or way to do something, please speak up! I only know what I know, not what I don’t, but I attend many tech, film, and business meetups for a reason — we are all still learning, all the time. We all are discovering each other’s stories. I have learned a great deal out in the real world post-college, and I anticipate that remaining a permanent condition of my being. If humanity were a cat, curiosity would not kill it; curiosity gives us something new, and new things are what living is all about.

    Focus of the day:
    Why do you do what you do?

    Eco-tip:
    CFL light bulbs are an important part of our energy solution in the home, but they do contain a small amount of mercury. Make sure to dispose of broken ones responsibly, same as you should do with batteries. Don’t be like this fellow: http://www.youtube.com/watch?v=jnm6AmaUzvs

    Film-tip: When purchasing SD, CF, or other types of media cards for tapeless cameras, invest in good brands, high speed rates (30 MB/s), and high class gradings (at least Class 5, 6 is better). A few dollars more for a reliable production is a safer and better shoot.