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Tag: academy awards

  • The Oscars – An Exercise in Predictability

    ellenoscarsgroupselfieAs I’m sure you’re aware, last night was another extravagant Oscar night in that little city known as L.A. Celebrities walked the red carpet. Entertainment reporters provided riveting commentary on dresses, dresses and more dresses. Jennifer Lawrence once again proved that she’s high in the running for “Most Down to Earth A-Lister”. All of it: standard, predictable Academy Awards fare. And if you followed along with Oscar predictions in the slightest over the last few weeks—the predictability did not end there.

    Nearly every major award went exactly to whom most of the world predicted. Matthew McConaughey and Jared Leto both won for their work on Dallas Buyer’s Club, of course. Cate Blanchett took it home for Blue Jasmine, of course. Lupita Nyong’o did the same for 12 Years a Slave, which as anticipated ended up snagging the big prize —Best Picture—as well as Best Adapted Screenplay for John Ridley.

    Though it didn’t take the coveted Best Picture prize, the night’s big winner was the sci-fi thrill-ride Gravity, which accumulated 7 statues when it was all said and done, including Best Director for Alfonso Cuarón. Yet, even that was no big surprise—indeed, most prediction lists had Cuarón as front runner. By the time midnight rolled around and the show had reached its finale, there was not a gasp to be heard. No outrage over the best picture winner. No crying that a director got robbed. There was just… nothing. The Oscars came, they went, and that was that.

    To be clear, I’m not demanding that the Oscars suddenly start being scandalous for the sake of scandal. I certainly wouldn’t want it to become an LA-themed episode of “The Jersey Shore”. But most years there is at least something to keep tensions high. Something to keep anticipation flowing. People at the edge of their seats. This year, it was all by the numbers.

    And though I think all of the winners deserve their prizes, it’s a shame that such an extraordinary year in movies had such a dull ceremony to celebrate it.

    Unlike some previous Oscar nights, the blame does not lie in the hands of the host. From her opening monologue right up till the end, Ellen was easily a highlight of the show. Her lively, wit-drenched attitude helped keep the audience entertained while we went from one needless, overdrawn musical performance to another. Seriously. This was ridiculous. I didn’t watch the Grammy’s, but after last night, I might as well have.

    There were a grand total of six musical performances last night. Six! For a ceremony that’s supposed to be about movies, that’s about five too many. Even the beautiful memorial for Hollywood’s deceased (which I was very happy to see included Roger Ebert) was tagged on by a totally unnecessary 4 minutes of Bette Midler singing “Wind Beneath My Wings”.

    Stuff like this really made the show drag on way past its welcome—much more than usual, anyway. I ask you: Do we really need to see U2 perform at the Oscars?

    This apparent need to draw things out was a running theme throughout the ceremony, with even some of the night’s best moments—such as Ellen buying pizza for the guests—staying just a little bit longer than they should have.

    As much as I might sound like a grumpy old man, it wasn’t all bad. No, there were definitely moments that reminded me of why watching the Oscars has been a part of my life since I can recall.

    There were some beautiful acceptance speeches, especially by Cate Blanchett and Jared Leto. Though my personal favorite was the wife/husband duo of Kristen Anderson-Lopez and Robert Lopez accepting their award for Best Original Song via rhyme. If you missed it, go watch the clip on YouTube right now. Though I’m sure even if you missed the broadcast, you probably heard the cumulative “Aaaaawwwwwww” that emerged from living rooms worldwide.

    But what was the ultimate highlight? It would have to be Bill Murray’s brief and impromptu tribute to his deceased collaborator, Harold Ramis. Murray threw in Ramis’s name while presenting the nominations for Best Cinematography, garnering much deserved applause for the late, great filmmaker. Bill even had the respect to apologize afterwards for going off-prompter. What a class act that guy is.

    Oh, and although just a few paragraphs ago I complained about the needless musical performance, I thoroughly enjoy both Karen O singing “The Moon Song” and Pink’s rendition of “Somewhere Over the Rainbow” as a tribute to one of my all time favorite films, The Wizard of Oz.

    So, yes, last night’s Oscars had its moments. Some beautiful, some hilarious, some heartbreaking. But overall? I can’t imagine anyone will remember the ceremony in a month or two. There was just nothing exciting about it. It just was a thing, and now that thing is over. All of the winners deserved their trophies, yes (I was particularly happy to see Spike Jonze win Best Original Screenplay for Her), and Ellen did a great job as the host. But if the Oscars want to stay relevant a decade from now? They’re certainly going to have to spice things up.

    My suggestion? Simple. Stop dragging the damn thing out.

    I’m not a sports guy, so the Oscars are about as close as I get to having a Super Bowl, and yet I still think they’re way too long. In a world that moves as fast as ours, with dwindling attention spans and a gazillian distractions at every turn, there is simply no need for the Oscars to be a 3-and-a-half hour event. Cut out all the fluff (cough, six musical performances, cough) and make it a quick two hour show that doesn’t waste our time.

    Maybe that sounds blasphemous coming from a movie buff, but it is precisely my love of movies that leads me to take this stand. A year full of such incredible film deserves a celebration that measures up. All writers known the idiom “kill your darlings”, and nowhere will you find more darlings in need of a quick and painless death than at the Oscars.

    What are your thoughts? Did any of the winners surprise or downright outrage you? Are the Oscars really needlessly long, or am I just a grumpy old man trapped in a younger man’s body?

  • 8 Movies That Prove Digital Can Look (Practically) as Good as Film

    Digital-vs-Film_v1.0Oh, this here, folks, is a fun one. Film vs. Digital is one of those debates that movie fans just cannot seem to stop having. If you’re not familiar with the difference, basically it boils down to this. Film means literally shooting footage on rolls of film (traditionally 35mm), and it’s the way movies have been shot for decades. It provides a beautiful, warm image that many consider to be cinema. But it also has its drawbacks.

    Digital, on the other hand, is usually more cost effective, allows you to shoot to your heart’s content, and, unlike film, isn’t vulnerable to physical damage. Unless you smash your camera with a hammer, I guess.

    For many, film’s inconveniences are plenty worth putting up with for the finished product. They swear that digital can never look as beautiful as film, or (if they’re of the more radical nature) that it’s ruining cinema all together. Personally, I happen to lean more on the film side of the argument. I think well shot film is stunning and I love the alive feeling it gives an image, with its grain and little imperfections.

    BUT. There are also plenty of movies shot on digital that I think look miles better than the majority of “film films” out there. In the hands of a talented cinematographer, digital filmmaking can look absolutely glorious—and achieve effects that film can’t.

    So, in the spirit of playing devil’s advocate, I decided to create a list (in no particular order) of movies shot on digital that do just that. If you’re a die hard fanatic of “film films” and think anything else is just a rip-off, hopefully this can make you see the enemy in a kinder light.

    Hugo – This really could be the start and end of the argument. If digital is good enough for Martin Scorsese, then it’s damn well good enough for you. Hugo looks like a storybook brought to life. Crisp, vivid and breathtaking. I haven’t gotten a chance to see it in 3D, and though I don’t usually like 3D, I have a feeling in this case, it might really add to the experience.

    Sin City – With Sin City, Robert Rodriguez managed to bring a comic book world to life like no one ever had, or has since. A perfect example of using digital filmmaking together with stellar visual effects to create a unique style that is unlike anything else out there.

    Gravity – If you didn’t get to experience this movie in theaters, then I’m sorry. As pretty much any review will tell you, Gravity is a visceral experience that ties the audience into the seat of a roller coaster and refuses to slow down. The beautiful imagery, combined with basically flawless CGI, creates a thrill ride that is one of the quickest 90 minutes I’ve ever had in a movie theater.

    Red State – Okay, so I know you’re thinking that all of the previous movies were special effects driven pictures which would of course work better with digital. Well, calm down, cowboy. Cause here’s Red State. Kevin Smith’s $4 million horror flick creeps up on you and forces your eyes wide open. The sharp, almost clinical look of the digital photography gives the movie an unsettling feel that resonates in the audience’s mind from first frame to last. To put it simply: film would have been too pretty for Red State.

    Collateral – Michael Mann can do amazing things with very little. It’d be hard to find a better example of that then Collateral . What’s essentially a basic, almost clichéd, noir story is made into a thrilling, personal narrative about people and the city of Los Angeles. Mann’s digital filmmaking gives the movie an extremely realistic, almost documentary-like look; a major reason why it works so well.

    The Girl With the Dragon Tattoo – I could have just easily put The Social Network or Zodiac here, but there’s something magical about The Girl With the Dragon Tattoo’s bleakness. From the pitch black apartments to the paper white Swedish snow, there’s intensity and suspense almost every frame. It’s hard to describe, but it’s immediately sensed while watching the movie. It’s an effect digital filmmaking helps achieve.

    Drive – Drive feels like a dream. A strange, violent dream with pulsating dance beats and lush, absorbing colors. It’s a testament to the power of visual storytelling, and the beautiful cinematography has a lot to do with that. When I found out that Drive was shot digitally, I was shocked. I couldn’t believe colors that deep, that rich, could be achieved with anything short of the highest quality film camera. Drive is proof that they can.

    Skyfall – Roger Deakins is one of the most talented people to ever hold a camera. That’s about all that needs to be said. Legendary filmmakers from the Coen brothers to Sam Mendes have called on him time and time again to give their movies that exquisite visual touch. Deakins’s work on Skyfall doesn’t reestablish, it only confirms his well deserved reputation as the master of the camera. Every single shot in the movie is a gorgeous painting, worthy of hanging in a museum. And you need look no further to find as compelling an argument for digital filmmaking.

  • The Top 13 Films of 2013

    movietheater01Movie lovers, rejoice. Great storytelling is still alive, well, and kicking like an over-caffeinated donkey. 2013 seemed like it was going to be a year film buffs would remember almost from the start. By the time it was over, there was no doubt about it.

    Before we start the list (arranged in descending order for the most dramatic umfh), I feel obligated to say that this is all only my opinion. Film is subjective, and what I found amazing, riveting and engaging, someone else might find boring, predictable and just plain stupid.

    That said: one of the best things about movies is the discussions they open up. So, if you strongly disagree about some of my choices (or would just like to share your opinion, whatever it may be), I urge you to leave a reply below and start a dialogue.

    Finally, I did not get a chance to see some of this year’s most acclaimed movies — namely 12 Years a Slave and Nebraska — so it’s very possible I missed out on some real gold.

    With all that out of the way, let’s get on to my picks for 2013’s best films.

    13. SPRING BREAKERS

    This was one of the first movies I saw this year, and boy, did it make an impression. Unrelenting, hypnotizing and unforgettable. Like many great works of art, Spring Breakers takes a decisive moral stand. It presents the world of spring break for everything that it is – a nightmare flimsily disguised as a fantasy.

    Also, say what you will about James Franco, but his performance here is one that absolutely glues your eyes to the screen and dares you to look away. It’s a peculiar role, and one many actors would be too afraid to tackle. But he does so with a fierceness that is incredible to watch.

    12. THE WAY, WAY BACK

    Movies about angsty teenagers are a dime a dozen, so it’s always a real treat when one comes along that manages to defy expectations. This certainly does that. Just as much about the adults as it is about the teens, The Way, Way Back is funny, heartbreaking and ultimately uplifting. It’s a feel-good movie the way feel-good movies should be done.

    Special props to Sam Rockwell (who is always a joy to watch) and Steve Carell, who branches off and plays someone unlike anyone else he’s ever played — a genuine jerk.

    11. MUD

    The fact that a movie this good didn’t even crack the top 10 tells you a whole lot about film in 2013. Like writer/director Jeff Nichols’ previous work Take Shelter, this is a deliberately paced character study with a unique down-on-the-bayou feel.

    As fantastic as Matthew McConaughey is (and boy, did he have a run of quality performances this year), the real star of the show is Tye Sheridan, the young actor who basically carries the movie on his shoulders. I can’t wait to see what he does next.

    10. AMERICAN HUSTLE

    Let me get this out of the way: This is a flawed film. HOWEVER — and this is a big however — if you gave me Blu-ray copies of every movie on this list, I’d probably pop in American Hustle more often than any of them.

    It’s a blast from start to finish, a treat for both your eyes and ears, and one of the most enjoyable movie going experiences I’ve had all year (twice). In particular, I want to point out the opening scene which is simply Christian Bale (who in my opinion gives the performance of the year here) putting on a hair piece. It’s so simple, yet so effective in telling you everything you need to know about the character. Brilliant storytelling, and a whole heap of fun, even if the entire package is slightly uneven.

    9. BLUE JASMINE

    Man, Cate Blanchett really killed it here. We all know she’s going to win the Oscar, and damn right, if you ask me. She’s impossible to take your eyes off of. I’ve heard a lot of people say this is a return to form for Woody Allen. I can’t speak to that, as I’ve only seen half a handful of his movies, but for a movie that is essentially people in rooms talking for an hour and a half, this is a blast.

    You’ll laugh, you’ll cry, you’ll thank your lucky stars your life isn’t as dysfunctional.

    8. THE HUNGER GAMES: CATCHING FIRE

    As great as so many movies were in 2013, one genre seemed to disappoint: the blockbuster. I’m sure many of you will disagree, but personally, I found practically every big-budget extravaganza disappointing. In particular, Thor: The Dark World, The Great Gatsby and especially Star Trek Into Darkness.

    So by the time The Hunger Games: Catching Fire rolled around, I had lost a lot of faith in big-budget/special effect pictures. And then I watched it. Holy crap.

    This is top-tier filmmaking from first frame to last. I won’t say much more about it, in case you haven’t seen it yet, except SEE IT. The first Hunger Games was a really solid teen action-drama, but this transcends the genre. It’s The Dark Knight of teen sci-fi/action movies. If you still can, definitely try to see it on the big screen.

    7. KILL YOUR DARLINGS

    This was yet another surprise. I saw this for one reason: Dane DeHaan. He is someone I consider to be amongst the finest actors working today, especially for his age. And while I certainly got a great DeHaan performance, I also got a whole lot more.

    This is a dark, engrossing film that pulls no punches and makes no apologies. If you enjoy films that deal with the darker side of youth, and explore interesting subcultures, this is for you. Check it out. Really great editing in this, too.

    6. DALLAS BUYERS CLUB

    Now we’re really talking. This is one of the finest character arcs I’ve seen in a very long time. Most great actors give an award worthy performance once every few years – this year alone, Matthew McConaughey gave three (we’ll get to the third). He’s unbelievable in this, as is Jared Leto, who transforms himself in the role of a pre-op transgender woman.

    Those two performance are worth the price of admission alone, but Dallas Buyers Club also has an incredibly tight, smart script that’s only made better by Jean-Marc Vallée’s confident direction.

    5. HER

    Romantic movies aren’t usually my thing. Sure, there’s plenty I do like, but for the most part, I find them to be very typical and not particularly interesting. Spike Jonez’s Her almost seems like a response to that complaint.

    The film follows genre tropes more closely than you might expect, but it does something utterly fresh and unique with them. Perhaps what I enjoyed most was the subtle sci-fi setting, which while a major part of the film, never overbears the characters, as it does in so many other sci-fi movies.

    Though a few moments might not land as well as intended, this film is really something special.

    4. MONSTERS UNIVERSITY

    Prequels are hard to get right. Actually, I take that back. Prequels are almost impossible to get right. After all, movies are all about change — characters going through arcs — and by definition, a prequel means we will be seeing characters that have yet to go through the change that drew us to them in the first place.

    The result is usually sloppy, unnecessary and most of all not nearly as interesting as the previous movies. But somehow, Pixar pulled it off.

    Monsters University has no right to be as good as it is. Yet, it is. It really, really is. It stands shoulder to shoulder with almost any of Pixar’s best, and like them, it is a spectacular achievement – made all the more so when you think about how much of a train wreck it could have been.

    3. INSIDE LLEWYN DAVIS

    Like Monsters University, Inside Llewyn Davis is a movie that shouldn’t work. It has no real plot, its protagonist doesn’t really change at all by the end, and yet… it is never once dull, never once pointless, and never for a moment not compelling. Indeed, it is the exact opposite.

    If Coen brothers’ humor is your thing, you’ll probably find this a melancholy, but hilarious movie. If it’s not, you’ll probably be depressed for days. Either way, you’ll likely find yourself sucked into the cold world of the early 60s New York folk scene.

    And if you wanna talk about Oscar snubs, few things fit the bill better than Oscar Isaac not getting nominated for his performance here.

    2. THE WOLF OF WALL STREET

    Once again, Martin Scorsese shows all the kids how it’s done. The legendary filmmaker may be 71 years old, but here he has crafted a film more full of unrelenting life and energy than anything even remotely comparable by his much younger peers. This is Goodfellas for the 21st century.

    The fast pace, almost constant voice over and subject matter certainly makes this a spiritual successor to both Goodfellas and Casino, but thanks to an entirely different cast, scriptwriter and cinematographer, it manages to stand on its own.

    Like in those films, Scorsese takes a strong moral stand while also presenting these characters with absolute honesty. The Wolf of Wall Street is not for the faint of heart, but if you can handle it, this is a movie that will entertain you like crazy, then make you hate yourself for being so entertained in the first place. It’s riveting stuff that will stay with you long after the credit rolls.

    PS: Though he’s only in the film for the first 20 or so minutes, Matthew McConaughey hits his third home run of the year here. Well done, Matthew. Now leave some work for the rest of Hollywood.

    1. THE PLACE BEYOND THE PINES

    I went to the theatre to see this movie early in 2013, knowing next to nothing about it. By the time the lights came up, I knew I had witnessed something really special. This isn’t just the best film of the year. This is the best film of the last several years. Walking out of the theatre, I knew there was hardly any chance I would see a movie this good by the time 2013 ended. While The Wolf of Wall Street made me doubt that, in the end, I had to give it up to Pines.

    To me, this is nothing short of a modern American masterpiece. It features career defining performances from all the leads — especially Eva Mendes and Bradley Cooper – and is the quickest 2 hours and 20 minutes you’ll have at the movies this side of The Dark Knight.

    It’s the kind of movie that won’t do the math for you. It forces you to think, to put the dots together in your head, and it refuses to succumb to your expectations. A lot of people will be turned off by some of the directions this movie goes in, but all that means is that this is a movie that takes real risks. And oh lord, is it refreshing to see that.

    From the acting, to the gorgeous cinematography, haunting score, and razor sharp editing, The Place Beyond the Pines is indeed a cinematic masterpiece.

    Also, although this is predominately an actor’s movie, I don’t consider it an overstatement to say it features the finest chase scene I have ever seen.

    If you haven’t checked this movie out yet… do it.

    The chances we’ll get a year so full to the brim with great movies is rare, but let’s just be grateful we got this one, eh?

    What were some of your favorites from 2013?

  • The Power of Film Freedom

    I watched the 84th Academy Awards, like many professional and aspiring filmmakers did, only this time it seemed just a little more…unsure of itself. We had Billy Crystal up there reprising his host role having taken an 8-year hiatus. Though the intro was heartfelt, the jokes were cute, and it reminded me of how I’ve watched City Slickers II about 50 times with my grandfather chuckling the whole way through, it still was missing something.

    On the red carpet, which I was somehow forced to watch in my company, the commentators were as electrifying as ever: “What an outfit…Who are you wearing? Do I sound introspective and look as magnificent as you this year? Wait, before you go, I have one more shot for you. .” Like Crystal (don’t get me wrong, I will always love the guy), let me reiterate—the event was missing something. More than anything I heard the commentators talking about how classy, and old Hollywood it was this year, just like they claimed last year, the year before, and the year before. Hollywood seems to be fixated on retaining a time period when things made sense, and where the studios controlled everything from production to content, distribution to demographic. The movie industry is not about control anymore, it’s about fluidity, exposure and instant gratification. Whoever can get the most eyes on their product seems to be doing quite well for themselves.

    These are interesting times for filmmakers, independent or Hollywood, what with an evolving landscape changing every year for movies in the What, Where, Why, When, Who, How and How Much.

    What
    In Hollywood, the What is for the most part getting less intelligent and lazier. I swear, any day now we will get the prequel to Dumb and Dumbererer 5. We had some good movies this year, but were any of them really great movies? If it weren’t for the refreshing creation of The Artist (an homage to old Hollywood with some modern touch), I would say we’ve seen better years. The independent films I’m sure were great, but unless you go to festivals or subscribe to an independent on-demand channel, it is sometimes hard to find out about those films, much less see them.

    Where
    Movies out of Hollywood are being made more and more out of single locations, many able to claim that location as a post-production CGI house. The Where may be determined for tax reasons, logistics, convenience, but in the end the ultimate answer is money. Even though ticket prices are anywhere from $9 to $18 depending on how big the screen is and if the picture is in 3D, piracy has no doubt hit Hollywood hard, and the economy tanking hasn’t helped much either. Independent projects however are expanding outside their home base origins, with gear being less expensive and more portable than ever.

    Why
    Why Hollywood movies are being made (sorry if this is a shocker to anyone) is still about the money, as it always has been. You might have the best, most artistic, thought-provoking, culturally changing, life-altering script of all time, but if a producer can’t see it succeeding at the box office, good luck. That is perhaps the Oscars one redeeming quality. Out of all the junk the LA machine pumps out each year, it does make a few good artistic pieces worth recognition and worth seeing—movies that make us think. I wish there were more of them. Wait a minute, there are more of them! Only they aren’t Hollywood, they are independent, or even more so, they are really independent. Like the filmmakers going out themselves or with a small crew and uploading to Vimeo. Why are they doing it? Because they love it, because they care, and because they simply have to do it. They won’t feel complete unless they do it. Those are the movies you want to see.

    When
    Hollywood is making movies all the time, but not at the same volume or pace that the independent and online community is producing. Not even close. We have a democratizing revolution going on in the video industry now, where you can make a movie on an iPhone if you really want to. Whatever Hollywood movies come out that are worth seeing, you can usually expect them to release around fall or winter—right before the Oscars so it is hot and in folks’ minds. However, movies made on REDs, Alexas, and HDSLRs are being released all the time. There is no time like the present, and the sooner you can provide new content the happier your followers will be.

    Who
    Who is making movies is actually more of a question of who isn’t making movies? Hollywood of course makes movies, and filmmakers make movies, but it’s much broader than that. With a camera on every phone, the iPad, and HDSLRs, it is easier than ever to make a video, however short, low budget, or planned out. It is parents, business owners, students, doctors, salesmen, cooks—almost every industry there’s going to be someone who has zero training in videography, or even interest in filmmaking, and yet are still making films. It would be an interesting statistic to learn just how many people in the past year made at least one video clip, even if it was just a shot of their cat on their phone. Who is making good movies is another story.

    How
    The How I find the most exciting of all. Hollywood is making their films the same way they always have—big budgets, A list actors, huge crews, lavish locations, unparalleled cutting edge graphics, and the same formulaic scripts they’ve relied on for years with a couple diamonds in the rough. Independents are still looking for their moderate budgets, decent sized crews, and best locations possible for their scripts. But if you watch the content (particularly the short film content) coming in on sites like Vimeo, Blip.tv or occasionally YouTube once in a blue moon, you will find some incredible ratios of production value and resources to budget spent.

    How Much
    The trick is figuring out, in that last category of small online distribution, how to monetize it so you can both make a living and make more content, while not also selling your soul to the advertising devil. As of right now, I’m not certain how advertising dollars can’t be involved to make it work, though sites like Kickstarter and IndieGoGo may be on the right track. By crowdsourcing, and funding your projects with an audience that is already interested in your idea, it seems like everybody wins. I noticed the other day a project for a video game called Double Fine Adventure asking for $400,000. At the time of my writing this post they have secured 2.4 million dollars and have 5 days left. Wow. I think their success is not just due to what they are promising, but their attention to producing a professional looking video that allows fans a window into the behind the scenes, which helps sell their idea and convince people to donate. They decided to show (not just tell) what they doing, and it came back to them many fold.

    My point here is that the content you create matters. The story. With all the other noise out there online, in people’s ears and at the water coolers, you need some good content to help you stand out. This is true if you are trying to create the next LA Confidential, a corporate marketing video for your website, or an assembly of family home videos. You want it to not just inform, but entertain and engage. If you are thinking about budget, think about how much it might cost you later, when you’re forced to clean up a PR mess from a poorly produced video done in-house. If you’re thinking, “Well, only my family is going to see this,” consider your great great grandkids when they watch it. Wouldn’t it be ideal that they feel something, as opposed to just witness something? To achieve the emotional experience, to make it more than just the factual heritage connection, that takes some careful attention to timing and editorial decisions.

    The beautiful thing is, it’s true, anyone these days can make a movie. In fact, if you are outside the Hollywood machine, the filmmaking experience can actually be quite liberating creatively, since now you are the one in control. You may hear the followup, “Yes, but not everyone should make a movie / video.” If you love the process and ability to express yourself by making films, then I disagree with those pessimists; please make lots of movies to evolve your skills and your voice. Simply realize that when ready for a serious production, it can also be a very scary thing in the wrong hands, not just for you and the team but for your desired audience.

    What I am advocating is that after some experimentation and tests, once you get to a project you know matters to you, put some thought into how it will get accomplished the right way. Perhaps then we can look forward to increased interest in shows like the Vimeo Awards and Webby Awards, which stand to be much more in tune with viewers on an individual level. Everything is moving to the web whether we like it or not. I think the natural progression points to these more relatable, personalized shows thriving, while shows like the Academies focus on surviving. For non-filmmaker consumers, these new shows will only become more entertaining with age. From a filmmaker’s perspective, it is fun to watch these newer web-based award shows because the awards themselves seem so much more accessible and attainable. It still means you need to put care into your work; cats playing keyboards only gets you so far. Whether you are creating work for your friends and family, your peers and colleagues, or your customers and clients, think through your mission and make it cutting edge but still appropriately classy. And not swan dress classy; that is so 2001 old Hollywood.

    Focus of the Day:
    How do you make your content stand out?

    Film-tip: Learn the language. The more vocab you know on set, especially in the area that you are not a specialist in, the more you can communicate with the crew about what you want. It sounds simple and repetitious, but it really can take what should be a 4 hour shoot and make it an 8-10 hour shoot if you mess it up.

    Eco-tip: Help get support going for the coolest mode of transport out there yet. If you haven’t seen the Shweeb yet, you’re really missing out. Let’s get these into our cities and actually have fun getting to and from work.